St. Louis Sail & Paddle's Vision will be to offer:

"On the water fun!"

This Vision will be achieved by the following Mission, values and metrics:

St. Louis Sail & Paddle will provide the region with the most diverse offerings of the best value, quality sailboats, kayaks and SUPs. We will be the one-stop shop for eco-friendly family water recreation, fishing, and performance water sports. Customers can depend on St. Louis Sail & Paddle to introduce them to the exciting world of sailing, kayaking & SUP'ing through training and water demonstrations. And we will stand behind our product warrantees and supply needed accessories. We will be fiscally responsible to ensure we can continue to serve our customers for many years to come.

At St. Louis Sail & Paddle, we will:

• Bring value to each interaction with our customers
• Exceed customer expectation with the products and services we provide
• Provide a safe environment for customers and team members
• Protect our environment
• Be good community citizens
• Ensure profitable performance

We will measure success by:

• Customer satisfaction through periodic surveys and the number of references
• Prompt product, accessory and service delivery times
• Responsible financial management so St. Louis Sail & Paddle can continue to serve for years to come!